Digital marketing refers to the practice of using technology to reach and engage with consumers online. It covers an array of activities from website optimization and social media management, all the way up to brand protection strategies.
Audio/Visual (AV) technology is no longer just the future; it is now an indispensable marketing tool. Here are three digital marketing trends to keep an eye out for as you prepare your brand for 2023:
Account-Based Marketing (ABM) allows businesses to target key accounts that are likely to convert.
1. Artificial Intelligence
Artificial Intelligence (AI) is rapidly revolutionizing digital marketing, helping marketers gain valuable consumer insights and altering how they connect with their audiences.
AI can assist marketers in targeting leads more precisely and increasing sales, as well as automating repetitive tasks to free up time for higher-value activities. Furthermore, it can identify suitable social media hashtags to spread a brand’s message effectively, creating engaging content to hold customer’s interest and create customer retention.
AI can be an invaluable resource for brands seeking to increase engagement and loyalty among their audience. AI is also capable of gathering large volumes of data and identifying patterns which may inform future marketing campaigns.
Virtual reality and augmented reality (VR/AR) marketing has quickly become more prevalent. VR/AR allows brands to showcase products while giving consumers an immersive experience – this tactic can especially prove successful when marketing niche products or services such as Facebook’s Spaces app that allows users to virtually explore hurricane-ravaged Puerto Rico.
Additionally, many of the top social media platforms now allow businesses to incorporate Show Now features into live videos to allow customers to purchase products quickly. This digital marketing trend for 2023 reduces time required to complete sales transactions while simultaneously increasing conversion rates.
2. Chatbots
Customer support and marketing chatbots have an increasingly prominent place in digital marketing. Companies use them to automate processes and enhance user experiences while cutting down response times to customer enquiries.
Virtual assistants, also known as chatbots, can communicate with users over text or voice channels and are designed to answer basic queries or provide more in-depth knowledge about a topic. Furthermore, they can also be programmed to identify leads prior to connecting them to human representatives.
Some chatbots use customizable keywords to understand a user’s request and respond accordingly, using an AI application called Natural Language Processing to interpret and respond accordingly. Unfortunately, this type of chatbot can become overwhelmed if there are too many keyword redundancies or similar requests are being presented as it must distinguish between them all.
Other chatbots take a more involved approach that employs decision tree hierarchies. These systems resemble automated phone menus and require users to select from multiple options before reaching their desired solution. They’re usually connected to a central database which enables them to retrieve important details like name and location about users.
3. Automation
Automation is an ever-evolving digital marketing company trend. This form of automation utilizes technology to automate manual, predefined tasks and processes and can reduce costs, improve efficiency, increase productivity and even help improve customer service by shortening response times.
Companies often utilize automation software to automate customer receipt emails after purchasing online or send follow-up emails asking them for reviews several weeks post purchase. Automation provides companies with a way to reduce repetitive, time-consuming marketing tasks while freeing up resources for more strategic initiatives.
This ncludes AI-powered systems that use marketing messages tailored specifically for each customer based on their interests, browsing history and past purchases; such systems are most often implemented via recommendation engines like Amazon’s. Automation technology is also being utilized to automate repetitive marketing tasks like customer service or social media posting in order to enhance the quality of customer experience while freeing employees up for more strategic initiatives.
Automation makes managing multiple ad campaigns across different platforms simpler, too. A company using an automated digital marketing platform, for example, can set up and optimize ads simultaneously on Facebook, Google and Instagram – saving both time and money while increasing return on investment by guaranteeing each campaign yields optimal results.
4. Social Media
Social media provides companies with a powerful means to connect with their target audiences and build brand recognition, as well as gain customer feedback and address any problems that may arise.
Sites like Twitter, Facebook and Instagram have become powerful marketing tools that businesses use to reach their target audiences. Users can share photos, videos, stories and updates with followers through these platforms; businesses can then utilize this data for targeted ads and promotions.
As well as using social media for marketing purposes, many people also utilize it as a communication platform with friends and family. Due to this increase in usage, users now share more educational than just news-oriented material on these platforms.
Digital marketing is ever-evolving, so businesses must remain up-to-date on its trends in order to use effective strategies when marketing products and services. At Simplilearn, we provide courses that can help your company learn more about digital marketing – visit us today to discover how Simplilearn can assist your business growth!
