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Friday, December 1, 2023

4 Finance Leaders Adopting The Digital-First Approach In India

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The financial industry in India is undergoing a major transformation. In the past, financial institutions were largely analog businesses, but the rise of digital technology is changing all that. Today, customers expect to be able to access their financial information and services online at the click of a button. In order to meet these expectations, financial institutions are adopting a digital-first approach.

A digital-first approach means that financial institutions are putting the customer at the heart of their business and using technology to deliver a seamless and personalized experience. This includes investing in digital channels, such as online and mobile banking, as well as using data and analytics to better understand customer needs.

There are many benefits to adopting a digital-first approach. For one, it can help financial institutions to improve customer satisfaction. When customers can access their financial information and services quickly and easily, they are more likely to be satisfied with their financial institution. Additionally, a digital-first approach can help financial institutions to reduce costs. By automating processes and eliminating the need for paper-based transactions, financial institutions can save money.

There are a number of financial leaders who are already adopting a digital-first approach in India. Here are five examples:

Nitin Gupta, Founder And CEO of Uni Cards

Uni Cards is a fintech company that provides digital credit cards to customers in India. Nitin Gupta is the Founder and CEO of the company and has 20 years of experience in the financial services industry, Gupta is a seasoned professional who has been a key player in the digital transformation of the industry in India.

Uni Cards has developed a unique digital-first approach to credit cards. Instead of physical credit cards, the company provides virtual credit cards that can be easily accessed through a mobile app. This allows customers to manage their credit cards on the go and makes the process of applying for credit faster and more convenient.

The technological aspect of Nitin Gupta’s digital-first approach at Uni Cards is crucial to the company’s success. The virtual credit cards offered by Uni Cards are powered by advanced fraud detection and prevention technologies, ensuring the safety and security of transactions.

The mobile app used by customers to access their credit cards is also highly user-friendly, with features such as spending alerts and personalized rewards programs. Additionally, Uni Cards leverages big data and machine learning to analyze customer behavior and preferences, allowing the company to tailor its offerings to individual customers and provide a more personalized experience.

Abhay Bhutada, Managing Director of Poonawalla Fincorp

Poonawalla Fincorp is primarily focused on providing loans and other financial products and services to consumers and MSMEs. With Abhay Bhutada’s expertise, Poonawalla Fincorp has adopted a digital-first approach to financial services, leveraging technology to streamline its operations and improve the customer experience. The company aims to offer customers a seamless and convenient way to access financial services.

Abhay Bhutada believes that technology can help drive financial inclusion. He has been a vocal advocate for innovation and believes that technology can lead to massive growth. Bhutada is committed to leveraging technology to create more opportunities for customers and drive growth in the financial services industry in India. The combined efforts and technology-focused approach have led the company to achieve AAA/Stable from both CRISIL and CARE.

Bhavesh Gupta, Chief Operating Officer Paytm

Bhavesh Gupta is the Chief Operating Officer of Paytm, one of India’s leading digital payments and financial services companies. Gupta is a highly experienced executive with a background in finance and technology, having worked with global firms such as Goldman Sachs and McKinsey & Company before joining Paytm.

One of Gupta’s key contributions to Paytm has been his focus on customer experience. He has spearheaded the development of a highly intuitive and user-friendly app, which has helped to make Paytm one of the most popular payment platforms in India. Gupta has also been a driving force behind the company’s expansion into new areas such as insurance, wealth management, and lending, further cementing Paytm’s position as a leading player in India’s digital financial services industry.

Gupta is a strong believer in the power of technology to transform the financial services industry in India. In an interview with YourStory, he said, “We believe that technology can help bridge the gap between consumers and financial institutions, and we are constantly exploring new ways to make financial services more accessible, affordable, and convenient for everyone.”

Harshil Mathur, CEO of Razorpay

Razorpay is a payment gateway provider that offers a range of digital payment solutions for businesses in India. Harshil Mathur is the CEO of Razorpay. The company is one of the fastest-growing fintech startups in India, processing more than $40 billion in digital payments annually.

Mathur has been a vocal advocate for digital payments and believes that they can help drive financial inclusion and reduce the dependence on cash in India. Razorpay has also launched several innovative payment solutions, including RazorpayX, a neobanking platform for businesses, and Razorpay Capital, a digital lending platform for SMEs.

Under Mathur’s leadership, Razorpay has adopted a digital-first approach to all its operations, from payment processing to customer support. The company has developed a suite of digital solutions to help businesses manage their payments, including a payment gateway, payment links, and invoicing software.

Mathur is also a strong advocate for innovation and technology in the financial services industry. He has been vocal about the need for Indian businesses to embrace digital transformation and adopt new technologies to stay competitive. In an interview with the Economic Times, Mathur said, “The need of the hour is to embrace the digital revolution and become future-ready to compete with global players.”


As India’s financial services industry continues to evolve and mature, it will be interesting to see how these leaders and their companies continue to shape the landscape and drive innovation in the digital-first era. One thing is certain, however: their impact on the industry has been profound and far-reaching, and their legacies will continue to shape the future of financial services in India for years to come.

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