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Secure Your Brand Identity: Registering Your Brand in the UAE

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The United Arab Emirates (UAE) is a thriving business hub with a stable political environment and supportive business policies, making it an ideal destination for companies looking to expand their operations. As a business owner, protecting your brand identity is crucial for success in the UAE. Registering your brand involves a comprehensive process, but the benefits are worth the investment. In this article, we will discuss the importance of brand registration in UAE, the process involved, and the various aspects to consider during company formation in the UAE.

1. Importance of Brand Registration in the UAE

Registering your brand in the UAE allows you to:

  • Protect your brand and intellectual property from unauthorized use
  • Obtain exclusive rights to use your brand name and logo
  • Prevent competitors from using similar trademarks that could confuse customers
  • Monetize your brand through licensing and franchising
  • Take legal action against infringers

Without proper registration, your brand and its value could be at risk. By registering your brand, you ensure that your company has a strong foundation and legal protection in the competitive UAE market.

2. Trademark Laws in the UAE

The UAE has a comprehensive legal framework for trademark registration and protection. The Federal Law No. 37 of 1992 https://www.wipo.int/edocs/lexdocs/laws/en/ae/ae007en.pdf in the UAE governs trademark registration, while the Federal Decree Law No. 36 of 2021 https://www.moei.gov.ae/assets/download/fc03a4b7-8621-eb11-8234-0050569f07e8.pdf on Trademarks provides additional provisions and clarifications.

The UAE trademark law grants protection to UAE nationals, non-nationals, and entities engaged in commercial, industrial, professional, or service businesses. A registered trademark in the UAE is protected across all seven emirates, namely, Abu Dhabi, Dubai, Sharjah, Ras Al Khaimah, Fujairah, Ajman, and Umm Al Quwain.

3. Eligibility Criteria for Trademark Registration

A trademark in the UAE can include names, words, signatures, letters, figures, graphics, logos, titles, hallmarks, seals, pictures, patterns, announcements, packs, or any other marks that distinguish a brand from its competitors. To be eligible for trademark registration in the UAE, the proposed mark must:

  • Be distinct and not descriptive
  • Not violate public morals, religion, or existing laws and regulations
  • Not contain public symbols, such as national flags or emblems
  • Not be a direct copy or translation of a well-known trademark
  • Not be a controversial name or symbol that could incite public backlash

4. Trademark Registration Process in the UAE

4.1 Trademark Search

Before applying for trademark registration, it is essential to conduct a thorough trademark search to ensure that the desired mark is available and not already in use. The search can be carried out using online databases or with the assistance of a legal expert.

4.2 Application Submission

Once the availability of the trademark is confirmed, the next step is to submit an application with the Ministry of Economy https://www.economy.gov.ae/english/Pages/default.aspx, which oversees trademark registration in the UAE. The application should include the following information:

  • Brand name with an active or pending registered trademark
  • Trademark registration or application number provided by the Intellectual Property office
  • List of product categories for which the brand should be listed

4.3 Examination and Approval

Upon submission of the application, the Ministry of Economy will examine it to ensure compliance with the legal requirements. This includes verifying the distinctiveness of the mark, checking for similarities with existing trademarks, and confirming that the mark does not violate any laws or regulations.

4.4 Publication and Opposition

If the application is approved, it will be published in the Ministry’s official gazette, allowing third parties to file objections within 30 days if they believe the registration will infringe upon their rights.

4.5 Registration and Issuance of Certificate

If no objections are raised, the Ministry will issue a registration certificate, granting you exclusive rights to use your brand in the UAE. The protection lasts for ten years from the registration date and can be renewed indefinitely.

5. Costs and Fees for Trademark Registration in the UAE

The cost of trademark registration in the UAE includes the following government fees:

  • Initial search: AED 500 (approximately USD 136)
  • Application fees: AED 1,000 (approximately USD 272)
  • Publication in the UAE Gazette: AED 1,000 (approximately USD 272)
  • Publication in two local newspapers: AED 1,000 (approximately USD 272)
  • Final registration fees: AED 10,000 (approximately USD 2,718)

These fees do not cover professional charges, translations, or any additional costs that may arise during the registration process.

6. Trademark Protection and Enforcement in the UAE

The UAE government actively enforces trademark protection, and infringement can lead to severe penalties, including fines, imprisonment, and confiscation of counterfeit goods. To safeguard your brand, it is crucial to monitor the market for potential infringements and take swift legal action against any unauthorized use of your trademark.

7. Benefits of Company Formation in the UAE

Establishing a company in the UAE offers numerous advantages, such as:

  • Access to a thriving business hub with a strategic location
  • Stable political environment and supportive business policies
  • Tax incentives, including low corporate tax rates and no personal income tax
  • Cheapest free zone setups compared to other jurisdictions
  • Streamlined business registration process with minimal bureaucracy

8. Company Formation Process in the UAE

The company formation process in the UAE involves the following steps:

  1. Choose a legal structure for your business (e.g., limited liability company, branch office, or free zone entity)
  2. Select a trade name that conforms to UAE regulations
  3. Obtain initial approval from the relevant authorities
  4. Prepare and submit the required documents, such as incorporation papers, trade license application, and shareholders’ agreement
  5. Pay the applicable fees and obtain a trade license
  6. Register with the relevant government departments, such as the tax authorities and the Chamber of Commerce

9. Cheapest Free Zone Setup in the UAE

Free zones in the UAE offer a cost-effective option for setting up a business. Companies established in free zones enjoy various benefits, including 100% foreign ownership, tax exemptions, and access to world-class infrastructure. Some of the cheapest free zones in the UAE include:

  • Ajman Free Zone
  • Ras Al Khaimah Economic Zone
  • Umm Al Quwain Free Trade Zone
  • Fujairah Creative City


Brand Protection UAE is an essential step in establishing a successful business in the UAE. By registering your trademark and forming a company in the UAE, you can take advantage of the region’s strategic location, supportive business policies, and attractive tax incentives. With a comprehensive understanding of the trademark registration process, company formation steps, and the benefits of operating in the UAE, you can ensure a strong foundation for your business and protect your brand in this competitive market.

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