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Saturday, December 2, 2023

What are Backlinks? How to Build Them?

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If you are familiar with “search engine optimization” then you might have heard about the Backlinks. Today in this article we are going to learn about the backlinks and how we can create them. Read this article to the end.

What are Backlinks?

Backlinks are also known as Internal links and Inbound Links. It is a link from one website to a page or another website. Search engine and Google consider these backlinks as a votes for specific pages. Page which is having huge number of backlinks are given more priority and high search engine organic rankings. 

Why Backlinks are Important? 

As we said, backlinks are considered the votes from other websites. Each of these votes tells the search engine that the content is reliable and valuable. More the backlinks you have, more your site will rank higher.

How to Gain Backlinks?

Building backlinks in your site is one of the most valuable things which you can do for your website for improving its rankings. But it is one of the most difficult tasks in SEO. If you want to get a link you need someone else who can do it for you. 

What Types of Backlinks are Valuable? 

All backlinks are not equal. If you want to rank higher in search engine results pages, you need to create a high-quality backlink

They come from trusted and Authoritative websites

Here the concept is about authority. More your links come from authoritative sites, your links will be considered more valuable. This concept is known as the Domain Authority. The more authority your site has, the more authority it can pass on to your site. 

Anchor text is the visible part of your link. That means you have to include links in your site which has anchor text which contains your targeted keywords. 

You don’t have to go overboard with keyword-rich anchor text, because Google has a filter in the algorithm called Google Penguin. It filters out the websites which use black hat link-building strategies as well as it specifically focuses on sites that build backlinks with exactly matching anchor text

When Google wants to see that the two sites are related, when website is linked to another website. 

For instance, imagine if you have published an article about running a marathon. In these cases, Google will put much more effort and weights on the links from sites about marathon, running, fitness vs sites about fishing and digital marketing checklist

Make Sure the Link is “DO follow Link

Google and other search engines ignore links which has no follow tag attached to it. Therefore, the vast majority of links on the web are of do follow links. And most of the links which has no follow tag are not valuable to the search engines. These kinds of links are not helpful in SEO and it’s not a big deal they are no follow.

The Link is from the Domain, which was not linked to you Before

Let’s take an example, if you got a link from website A which is Good. If you have linked the site again and again with the same website.  It will not be powerful. It will not increase your authority.

So, it is always better to get 100 links from 100 different websites and 1000 links from the same websites. Infect study found that the number of sites linking to you are correlated with the Google rankings more than any factor. 

3 Main Benefits of Backlinks


Google sees backlinks as a vote of confidence. More votes your pages have, you are more likely to rank on the relevant search queries. The number of backlinks correlated strongly with the organic search traffics. 


Search engines finds new pages by visiting the same page again and again which they already know about to check for the links. The search engine revisit popular pages more than unpopular which they might discover your content faster if you get backlinks from the popular pages. 

3.Referral Traffic

The Backlinks are considered as a point to the useful resources. That is why they are clickable. Whenever someone clicks on a link to your website, you get referral traffic.

What makes Good Backlinks?

The Backlinks are considered good on the basis of these factors 

1. Relevance

Google gives more value to the relevant backlinks. This is because people are more likely to click on them. Therefore, your backlinks should not look like you have forced this to create. You should create backlinks relevant means it should look like natural. Then only it can be considered Good Backlinks 

2. Authority

The Backlinks from the strong website usually transfers more authority as compare to the weak ones. Backlinks from strong pages don’t always transfers more authority. If you have backlinks from two pages and one page has outbound links which transfers more authority. These kinds of backlinks will contribute to the page authority.

3. Traffic

Backlinks from high-traffic pages usually send you more than referral traffic as compared to low-trafficking pages. Make sure that you are creating high-quality backlinks which send relevant traffic to your site. If you are looking for acronym brand names you can contact our expert.

The Conclusion

Backlinks are important when it comes to ranking in search engines like Google. There are many other backlinks sites which help you to create powerful and authoritative backlinks. But make sure that you are providing quality and relevant backlinks to the search engines. 

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